Niche Pronunciation: How to Say Niche Correctly

"Niche" pronunciation—how do you say it correctly? There are actually two acceptable pronunciations. Here's the guide.

The Two Pronunciations

American English

• Pronunciation: "NITCH" (rhymes with "rich")
• Most common: In the US
• Example: "She found her niche" — "She found her NITCH"

British English

• Pronunciation: "NEESH" (rhymes with "quiche")
• More common: In the UK
• Example: "She found her niche" — "She found her NEESH"

Which Is Correct?

Both Are Correct!

• American: "NITCH" is standard in the US
• British: "NEESH" is standard in the UK
• Your choice: Either is acceptable

Usage

Meaning

• Noun: A specialized segment of the market
• Example: "She found her niche in marketing"

Adjective

• Niche market: Specialized market
• Example: "A niche product"

Common Mistakes

• ❌ "NICK" — Not correct
• ❌ "NEE-chee" — Not correct
• ✅ "NITCH" (US) or "NEESH" (UK) — Both correct

Master Pronunciation

The best way to master pronunciation is through daily practice. Listen to native speakers, practice saying words, and get feedback. Try Parlai and practice English through real conversations, improving your pronunciation with immediate feedback.